Wagerworks and 888 close deal

Added: 16-10-2008 13:19
Online gambling software provider WagerWorks and online gambling group 888.com have announced that they have reached an agreement to expand the variety of games which can be offered to online players. The games in question will not only be provided by WagerWorks, but are also compatible for use on the GTS software platform.

Well-known games
The agreement makes it possible for 888.com to further expand their new strategy regarding the use of cross-platform games, by merging in a couple of WagerWorks’ most successful and well-known games to increase and expand their current game portfolio. The games 888 purchased were Cleopatra, Monopoly, Cluedo an Wheel of Fortune Hollywood Edition. The games will be made available for the public across all four sections of the 888.com casino.

Prominent leader
WagerWorks’ CEO Paul Mathews says that he is very proud to be part of the company that creates games with such high quality, and says that WagerWorks is very pleased by the fact that 888.com has shown their trust in WagerWorks’ ability to provide them with the best games available, enabling them to be a prominent leader on the market for online gambling, with high standards regarding player attraction and loyalty.

More games
According to Senior Vice President of 888.com, Gabi Campos, 888 is constantly looking for ways to bring customer experiences to the next level. Adding games, provided by Wagerworks’ which are extremely well-known, will make an important difference in perceiving their ultimate goal, which is to enlarge their offer and variety of games by adding new but world famous games, comparable to the four they have already purchased.

From offline to online gambling
The strength of these games lies in the fact that the customers are often familiar with them from playing them offline. Therefore the customers will not need much time to get acquainted with the new content and in this way the games will attract more customers. Campos expects to especially attract new bingo customers and so called offline players. Campos thinks that adding the games will be an important tool to further facilitate the movement from offline to online gambling.